Analysis Part 2.

The masthead of the magazine is in a swirly scripted font which straight away gives the impression that the college is one of a high class and sophistication. The color furthers this with the gold tone making us think of high achievement and sucess.

The main image is a strong one with a relaxed student laid against a pile of books. This promotes another lifestyle of the college. The pile of books shows that hard work will be involved, obviously, but the relaxed posture shows that it's an easy going and fun time too. This promotes an image of the college which entices people to apply there rather than anywhere else.

There is, alike to most institutions, no model credit, but unlike most other publications there is no recognition of her in the coverlines. This makes her anonymous and she could be anyone. This means that you could be in her position. The colors are also representative of this, especially the purple dress the model is wearing which connotates peace and serenity.

The coverline is just ''Class of 2009'' which makes up for the lack of having a dateline on there. This makes me think that the magazine was published at the end of the academic year as a year-book of sorts. The gold is carried over into this in the scheme and the gold makes us believe that the ''Class of 2009'' were high achievers.

Analysis Part 1.

The masthead is in a calm green color and in a recognisable font. Despite the pastel colors the eye is drawn here and the font is bold and easy to read. However the color scheme is matched to the rest of the splash and creates a certain effect of calmness.

The dateline is matched to the masthead in color and in a small font so it doesn't jump straight out at you like the masthead itself does. The date says Winter 2007 which shows me that the color scheme of cool pale greens and whites matches directly with the time of year.

The main image is of a set of twins whom look to be styled to look casual yet stylish. This makes me think that the colour scheme has been built around the main image to create the serene scheme. They are both looking straight at the camera and look warm and inviting. This connotates that all the college students are warm and welcoming and gives the college's reputation a boost. This sells a lifestyle of a good college environment.

There is no defining model credit here which adheres to the usual conventions. However the coverline gives some identity to the still nameless cover stars, just refering to them as 'twins.' The colour of the font is white to be seen clearly against the dark blues and purples of the twins dresses. The part against the white background and skin of the cover stars arm is a bright pink to be differentiated from it.

The coverlines are all in the same font which is small yet readable and bold. The white is a contrast to the dark clothing of the models. Pink is used to seemingly highlight the important words to focus on upon the cover. This would help make the magazine eyecatching to the audience.

Ingredients.

MASTHEAD: The name of the magazine displayed in the typeface in which it is designed. This is the visual branding of the title and is usually done in a unique typeface to be recognisable.

DATELINE: Month and year of the publication, often with the price. Note that a monthly magazine usually hits the news-stands the month before the cover date.

MAIN IMAGE: These are used in a classic way, the face is big enough to make an impact on the news stand, with the model making full eye-contact.

MODEL CREDIT: It is unusual to have such credit on the cover.

COVERLINES: The example uses a lot of cover lines, which are distributed around the main image without detracting from it too much.

MAIN COVER LINE: This is very large: taking up about a quarter of the cover area- and comes in three layers, each with a different color.

LEFT THIRD: In western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full-frontage. The title must be easily recognisable in a display os dozens of competitors. The start of the masthead is important here.

BAR CODE: Standard barcode used by retailers.

SELLING LINE: Short, sharp description of the title's main marketing point. Or perhaps setting out its editorial philosophy.