Kerrang Magazine Analysis.

Kerrang magazine is licensed to 'Bauer Media.' It's audience is that of a working class background with an interest in rock music. We know this because the cover price is £2.20 which is cheap for a magazine of it's type. We can also tell that the main audience is men by the language used in the coverlines.

Kerrang is the leading music weekly with over 60,000 sales a week. This is represented with the masthead where the main image overlaps it in places. This shows us that the institution is known well enough to not have to show the whole masthead.

The masthead itself is in a bold, block font which is easily recognisable. This is made to look cracked, like a sheet of glass which reflects the genre of the magazine.

The tagline of the magazine is in the same space as the masthead. The tagline is effectively placed over the title but differentiated with a different color and font. This sums up the genre of the magazine in the words ''Life is loud'' which is inkeeping with the cracked effect of the masthead which now gives the ideology that it could be broken through overly loud music.

The colors used throughout the splash are variations of red and yellow. These convey the idea of sex, danger, violence and destruction which mirrors the main coverline ''Sex, Drugs, Violence.''

The main image of the artist represents the ideology of the band. Each one of them is dressed like a gang member of sorts and made to look rough and fearsome. The front members of the band are also using props in the form of weapons like a gang member would carry. This once again carries on what seems to be an ongoing theme of danger, which is reflected by the coverline ''The world's most dangerous band.''

The other coverlines, also in variants of red and yellow, are all placed to be seen but not take any focus away from the main image. These use the names of well known acts in the rock genre to grab the audiences attention. Beneath the names are then tiny snippet of the feature with them mentioned which entices the audience further.

The banners across the top and bottom of the splash are filled with yet more names of well-known rock artists to rouse the audience even more. The colour yellow is used here as a way of being eyecatching amongst the dark image and masthead.